UK · UAE · KSA Creative Portfolio

Creative Producer & Senior Event Project Manager, Dubai

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Profile

I work across the full creative journey, from brief to delivery.

With a background in Fine Art and extensive experience working alongside designers, producers, suppliers and technical teams, I understand how to balance creative ambition with what can realistically be built and delivered. I'm particularly drawn to projects that involve storytelling, immersive experiences and ideas that haven't been done before.

Hello

I'm Samantha Mew

Based in Dubai and working across Abu Dhabi, the wider UAE, Saudi Arabia (KSA), the UK, and international markets, I lead creative development and project delivery for festivals, hospitality environments, government events, brand activations, and entertainment programmes worldwide. I translate complex briefs into focused creative direction, practical production plans, and clear decisions for clients, designers, suppliers, and delivery teams. I also lead Pitch Populate, my independent design team supporting proposals, presentations, and visual development.

Capabilities

Skills & Capabilities

A snapshot of the skills, systems and training I bring across creative development, production and live delivery.

Creative & Design

Creative Concepts & Original IP
Visual Storytelling & Storyboarding
Scriptwriting
Pattern Cutting & Dressmaking
Presentation Design
Photography
Adobe InDesign & Photoshop
SketchUp
PowerPoint, Keynote & Canva

Production & Leadership

Project Management
Team Leadership & Resource Coordination
Budget Management
Client & Stakeholder Management
Supplier & Vendor Negotiation
Event Operations & Logistics
Health & Safety Compliance
Entertainment Programming
Production Timelines
Basic First Aid Training

Productivity, AI & Training

Monday.com, Trello & Notion
ChatGPT, Claude & Midjourney
AI Prompt Engineering
Mental Health Awareness
Diploma in Psychology
COVID Event Safety
Microsoft Office

A decade, project by project

My Work Experience

From MDLBeast Soundstorm, XP & Balad Beast to F1 Abu Dhabi GP Fan Zone and Hospitality, I've supported the design and delivery of entertainment programming across large-scale live events — bringing together talent, staging and timelines to help create memorable audience experiences.

Selected Work

From Brief to Delivery

A selection of spatial concepts, festival activations, government programmes, entertainment projects, and pitch work. Each example reflects my role in turning an initial brief into a clear creative response and a practical route to delivery.

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Conceptual Design

Initial briefs and discovery meetings are translated into clear visual direction, guided by the client's vision, brand identity, and key messaging. Collaboration with 3D and graphic designers supports the development of renders, technical drawings, and material boards, keeping clients informed and aligned throughout the process.

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Government & Corporate Events

Government Events

From COP28 to UAE National Day, government events run on protocol and scale, with zero room for error. I've led creative direction for national activations across the UAE and KSA — balancing ceremony with real spectacle.

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Festivals and entertainment production stills

Festivals & Entertainment

I lead entertainment and creative production across major festivals, fan zones, hospitality environments, corporate events, launches, gala dinners, and private experiences. My work connects talent strategy, programming, stage production, spatial planning, and live operations. From established global artists to bespoke concepts and original IP, I build programmes that answer the brief, respect the budget, and create a memorable audience journey.

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Creative Presentation Design

Pitch & Profile
Design

I work closely with clients and creative teams to understand the brief, audience, brand and overall goals, then bring that into a clear visual direction. From research and moodboards to concepts, storytelling and presentations, I shape ideas and work with designers and suppliers to bring them to life.

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