Case Studies & Work
A closer look at spatial concepts, festival activations, government programmes, entertainment projects and company profile & pitch deck design — from initial brief through to delivery.
Selected Conceptual Design Work
Spatial concepts, festival builds and 3D visualisation work, from first brief through to concept design and pitch.
01 — 2022/23
Balad Beast Portal Door Activation
Produced across two consecutive years, the Balad Beast Portal Door was a freestanding festival activation inspired by the distinctive doors, windows, and architecture of Al Balad. The concept brought local tradition into a contemporary festival setting, creating a moment of discovery as guests opened the portal and stepped into the world of Balad Beast.
02 — 2022
MDLBeast SS22 Merch Store
The brief called for a merchandise store that brought four distinct brands together within one cohesive space while preserving their individual identities. Using 7m by 2.5m shipping containers, the concept was designed to complement the MDLBEAST Soundstorm environment and visual language. The project progressed from initial concept and spatial design through production, build, and live delivery.
03
3D Designs & Pitches
A collection of 3D concept renders and pitch decks developed for client proposals, spanning retail and F&B concepts, brand activations and hospitality lounges. Working alongside 3D and graphic designers, I help translate a brief into spatial concepts, mood and material direction, and polished presentation decks that bring the idea to life before a single wall is built.
Selected Festivals & Entertainment Work
A selection of large-scale entertainment programming, from motorsport hospitality to theme park activations and live event production.
01
F1 ADGP
YMC 2017/18 & 2025
Delivered entertainment programming across F1 ADGP in 2017, 2018 and 2025, progressing from premium hospitality management to leading large-scale guest entertainment. In partnership with Stories by Zinaida, programmed and delivered DJs, musicians, roaming performers and bespoke costumes across the Fanzone and hospitality suites, coordinating up to 120 artists across multiple venues. Led end-to-end delivery from pre-production through to dismantle, managing artists, zone teams, logistics and technical requirements to ensure seamless event execution.
02
Ferrari World
Abu Dhabi 2017/18 & 2025
Pitched, produced and project-managed a diverse range of large-scale entertainment activations, including National Day celebrations, a 36-hour Roller Coaster Rally, Festival of Lights shows, Diwali costume production and talent casting. Most recently, delivered a month-long roaming activation at the theme park, managing a rotating cast of 7 dancers performing a choreographed routine four times daily, overseeing casting, rehearsals, scheduling, costumes and day-to-day production.
03 — 2019
UFC 242
Yas Island 2019
As Assistant Project Manager working with EDR, I spent three months onsite supporting the delivery of the temporary UFC arena structure and live concerts. My role involved managing production timelines with suppliers, coordinating closely with contractors, handling accreditation, attending client and stakeholder meetings, and overseeing operations throughout pre production, live event days and dismantling.
Selected Government & Corporate Work
National and government-led programmes delivered to protocol and scale, from pavilion operations to large-scale public activations.
01
Expo 2020
Korean Pavilion
As part of the Inspire team, I worked closely with the client to support the delivery and ongoing management of the Korea Pavilion at Expo 2020 Dubai. Across the six month operation, I coordinated facilities management, production, maintenance and entertainment scheduling, while overseeing continuous staffing coverage 24 hours a day. Careful planning and close client collaboration helped ensure the pavilion operated smoothly throughout Expo and contributed to its recognition as one of the event's standout pavilions.
Pitch & Profile
Design
A selection of company profiles and pitch decks designed for clients across events, education, hospitality and entertainment.
