F1 Abu Dhabi Grand Prix, Yas Marina Circuit
The Brief
Deliver entertainment programming across the F1 Abu Dhabi Grand Prix, progressing over multiple years from premium hospitality management to leading large-scale guest entertainment across the Fanzone and hospitality suites.
My Role
In partnership with Stories by Zinaida, I programmed and delivered DJs, musicians, roaming performers and bespoke costumes, coordinating up to 120 artists across multiple venues.
The Challenge
Managing artist logistics, zone teams and technical requirements at scale, across multiple venues running simultaneously over race weekend.
Delivery
I led end-to-end delivery from pre-production through to dismantle, managing artists, zone teams, logistics and technical requirements to ensure seamless execution across the Fanzone and hospitality suites.
Result
Entertainment programming was delivered successfully across three editions of the F1 Abu Dhabi Grand Prix (2017, 2018 and 2025), with my role growing from hospitality management to leading large-scale guest entertainment.
