Ferrari World Abu Dhabi Entertainment Production
The Brief
Pitch, produce and project-manage a diverse range of large-scale entertainment activations at Ferrari World Abu Dhabi, spanning National Day celebrations, a 36-hour Roller Coaster Rally, Festival of Lights shows and Diwali costume production and talent casting.
My Role
I led casting, rehearsals, scheduling, costumes and day-to-day production across each activation.
The Challenge
Producing a wide range of distinct entertainment formats — from an overnight endurance rally to seasonal light shows and festival costume productions — each with its own casting and production requirements, within a working theme park environment.
Delivery
Most recently, I delivered a month-long roaming activation at the theme park, managing a rotating cast of 7 dancers performing a choreographed routine four times daily.
Result
A diverse slate of entertainment activations delivered successfully across 2017/18 and 2025, including the month-long roaming activation with its rotating cast of 7 dancers.
