MDLBeast SS22 Merch Store
The Brief
Design a merchandise store bringing four distinct brands together within one cohesive space, while preserving each brand's individual identity, for the MDLBeast Soundstorm SS22 environment.
My Role
I led the concept and spatial design, working within a modular shipping-container format to complement the MDLBeast Soundstorm environment and visual language.
The Challenge
Balancing four distinct brand identities within a single cohesive retail space, without any one brand losing its individual visual presence.
Delivery
Using 7m by 2.5m shipping containers, the project progressed from initial concept and spatial design through production, build and live delivery.
Result
A cohesive four-brand merchandise store was delivered live at MDLBeast Soundstorm SS22, successfully balancing shared spatial identity with each brand’s individuality.
